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Advertising in Cambodia, Laos, Myanmar and Vietnam: What to Watch Out For?

Marketing campaigns in Southeast Asia, with increasing reliance of online channels, will frequently overlap several borders. But local and different regulatory frameworks, approvals and content rules will often impact both the message and the medium. Are advance approvals by regulators necessary for certain or all ads? Are local business registration or other licenses required for promotions by overseas advertisers? How do local regulators decide what is “misleading”? These and other hot legal and regulatory issues facing cross border advertising is the subject of our next highly practical VDB Loi webinar, covering the dynamic but still in development markets of Cambodia, Laos, Myanmar and Vietnam (CLMV).

Highlights

Are advance approvals necessary for every advert?
Are foreign companies allowed to advertise?
Case studies: these ads were deemed “misleading” by local regulators
Case study: “indirect” comparisons with competitors, will they still get you in trouble?
Which words or claims should you not be using in CLMV?
How is online advertising regulated in Vietnam?
What are Laos and Myanmar doing about cosmetics and medicine?
New rules for e-commerce promotions in Cambodia

Timetable

Time	Programs
01:00 p.m. – 02:00 p.m. (Phnom Penh Time)	Presentations
02:00 p.m. – 02:15 p.m. (Phnom Penh Time)	Q&A

Speakers

Edwin Vanderbruggen
Senior Partner
VDB Loi

Edwin is the senior partner of VDB Loi and a leading foreign legal advisor living in Myanmar since 2012. A frequent advisor to the Government on transactions and privatizations in energy, transportation and telecom, he is widely recognized for his “vast knowledge” (Legal 500) and his ability “to get difficult things through the bureaucracy ” (Chambers, 2016). He advises international financial institutions on their largest Myanmar transactions, oil and gas supermajors, a greenfield multi- billion US$ telecom project and the Japanese Government on the Thilawa SEZ. He assisted two newly licensed foreign banks setup in Myanmar, acted for the sponsor of an 800MUS$ urban infrastructure PPP project and worked on 6 out of 7 power deals inked in 2016.

Sibasish Mohapatra
Associate
VDB Loi

Sibasish is a lawyer qualified in India with specialization in business law and corporate matters. As a legal associate, he assists with research, analysis, and advice on Lao PDR and international laws and treaties, and their interpretation; as well as with drafting and reviewing commercial contracts and preparing a range of other legal documents, including legal opinions and letters of advice.

Thuan Pham
Director
VDB Loi

Thuan is an experienced tax and accounting adviser with over 15 years of work experience. He has advised on the tax implications of large construction and engineering projects, major acquisitions, and on several highly publicized real estate developments in Vietnam, Cambodia, Laos, and Myanmar. Thuan has assisted property funds with their divestiture in Vietnam and advised multinationals on their corporate restructuring projects. He oversaw the team that reorganized the supply chain for a cosmetic multinational in Vietnam, including customs duty aspects. He specializes in corporate tax strategies for multinationals, banks and investment funds.

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EVENT DETAILS

DATE:
January 28, 2021

VENUE:
Live Webinar Event